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Three Little Pigs Adverts
 

By The Guardian

Open journalism has become an important element for the production and distribution of news. This is the future of journalism because this method of journalism is more open and been using a two-way communication for a new environment. Due to that, there are no walls and it is not specific to any journalist or media organizations. Somehow, an ethical journalism is required in making a decision due to the information is accessible in every way. According to Plaisance (2009, p.5) ethics is based on rational justification and thinking process embodies key values.

Simon Houpt

The Guardian article by Simon Houpt, How open journalism reimagines the story was discussing the role of bloggers and citizen journalist as the major news feeder. Simply because bloggers always keep the readers informed one step ahead in every news.

Twitter are the main platform for them to update on every news and it has increasing among the society and due to that it has clearly shown that journalist are moving towards a digital era. The Guardian has come out with the Three Little Pigs as a news story that have been widely distributed via social media. Social media are one of the trusted source in delivering credibility, accuracy and the transparency news to the readers.

Alan Rusbridger

The only things that keep readers with the latest and ongoing news are by having open journalism as the future journalism. The Three Little Pigs advert are telling the viewers that media industry are moving very fast and it goes beyond newspaper and this is to show that the idea of journalism evolves others and responsive to other (Rusbridger 2012).

The Three Little Pigs advert by The Guardian was the best example to show the effectiveness of open journalism. I hereby stated that open journalism is the best way to find out the truth because that’s what journalist supposed to do. Nick Cohen (1999: 128-9) ‘Freedom of the press is the freedom for the journalist to express their expression freely.’ 

(308 words)

REFERENCES

• Cohen, N 1999, Cruel Britannia, London/New York, Verso.   
• Houpt, S 2012 How open journalism reimagines the story, viewed on 5^th June 2012 
  http://www.theglobeandmail.com/news/opinions/columnists/simon-houpt/how-open-journalism-reimagines-the-story/article2362095/
• Rusbridger, A 2012, Open Journalism - The Guardian: A world of news at your fingertips, viewed on 5^th June 2012   http://www.guardian.co.uk/help/insideguardian/2012/feb/29/open-journalism-at-the-guardian
• Plaisance, Patrick Lee 2009, Media Ethics: Key principle for responsible practice, Sage Publications, Inc. United States of America.

Erykah Badu with Temporary ALLAH Tattoo.

Erykah Badu

Source: www.erykah-badu.com

Senior editors at The Star newspaper was suspended four months ago because they publish a picture of Erykah Badu with temporary tattoos of the word ‘Allah’ on her body. She was scheduled to perform on 29^th February 2012 but the Information, Communication and Culture Minister Datuk Seri Rais Yatim called off her concert due to the picture that was published in The Star newspaper (Ariffin 2012).

Badu was upset because her concert was banned due to that image and she said ‘one paper that published the wrong picture’ in disappointment tone (Ariffin 2012). Malaysia is a country that consists multiracial therefore it is very important to understand and to consider the cultural and the religion sensitivity. The editor was not aware on the sensitivity and also the picture was not the recent one, it was her old picture. The Star then apology for the mistake by publishing that picture (Star 2012).  

Badu was visibly upset during today’s press conference.
Picture by Choo Choy May

Erikesen (1991) stated that the cultural and differences in ethnicity invoked in the nature of the ethics relation itself, it is not necessary the message but sometimes an images on how they form into their own articulation along with their own understanding.

The Star can avoid this controversy only if they are more alert on this kind of issues. Walker (2000, p.89) mentions clearly that ethics is part of pursuing understanding of morality and provide ourselves as the bearers of responsibility of service values. Even though we can understand thru reading but somehow it depending on the readers knowledge (Schriver 1997). 

Information Ministry said that the government committee decided to cancel Badu’s concert because she has not being concern on religious sensitive issues in Malaysia by having that temporary tattoo (Yoong 2012).

Walsh (2006) said that designing document is very important and most important things in designing document are to understand to cultural context of the readers. Due to that they have to be more details to avoid any unpleasant scenario.

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REFERENCES

• Ariffin, L 2012, The Malaysian Insider Erykah Badu says disappointed, promoters blame The Star for concert ban, viewed 8th June 2012, http://www.themalaysianinsider.com/malaysia/article/erykah-badu-says-disappointed-promoters-blame-the-star-for-concert-ban
• Chooi, C 2012, The Star suspends two editors over Erykah Badu row, The Malaysian Insider, viewed 8th June 2012, http://www.themalaysianinsider.com/malaysia/article/the-star-suspends-two-editors-over-erykah-badu-row 
• Eriksen, TH 1991, ‘The cultural contexts of ethnic differences’, Man, vol. 26, no. 1, pp. 127 – 144.
• Schriver, KA 1997, Dynamics in document design: creating texts for readers, Wiley Computer Pub., New York.
• Walker, M.U 2000, Naturalizing, normativity, and using what we know in ethics. Canadian Journal of Philosophy 26 (supp.), 75 - 101.
• Walsh, M 2006, ‘The ‘textual shift’: examining the reading process with print, visual and multimodal texts’, Australian Journal of Language and Literacy, vol. 29, no. 1, pp. 24 – 37.
• Yoong, S 2012, Associated Press Malaysia bans Erykah Badu show over Allah tattoo, Yahoo News, viewed 8th June 2012, http://news.yahoo.com/malaysia-bans-erykah-badu-show-over-allah-tattoos-074941033.html